AN INDEPENDENT SCIENCE INITIATIVE

Science is social.

Good science deserves more than attention. It deserves to be understood, discussed and connected to people.

We connect research with everyday curiosity through science communication, meaningful conversations and evidence-informed audience insights.

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THE ECOSYSTEM HUMAN-LED
INPUT / 01 Scientific
knowledge
Research · evidence
IN DEVELOPMENT AI Content
Agent
Assisted creation
HUMAN SCIENTIFIC REVIEW SCIENCE IS SOCIAL. From research to real conversations
ENGAGE / 02 Community
& dialogue
Questions · comments
PILOT STAGE Audience
Insights
Learning · evaluation
Responsible AI principles Separate AI tool · R&D
SCIENCE COMMUNICATIONAUDIENCE RESEARCHRESPONSIBLE AI
01 / OUR POINT OF VIEW

Science means understanding.

Science is not just something we publish. It is something we explore together, question and make useful in the real world.

What can science mean?

One idea. Different ways to connect science with society.

02 / WHAT WE DO

Beyond the science post.

Our work brings content, conversation and audience learning into one connected practice.

01

Science communication

Clear, engaging and scientifically grounded stories for people beyond the laboratory. From short-form video to research explainers and outreach campaigns.

02

Science Audience Insights

We explore the questions, interests and responses of our own growing social media community, and use purpose-designed studies to investigate understanding and trust.

03

Research & event communication

We are developing specialist communication services for researchers, institutions, scientific projects and conferences that want their work to reach people.

03 / HOW WE LEARN

Listen. Create. Learn. Repeat.

Social media is our starting point, not our definition of impact.

  1. 01

    Listen

    Explore genuine scientific questions and conversations.

  2. 02

    Communicate

    Design evidence-based content with human scientific review.

  3. 03

    Engage

    Take part in meaningful dialogue with our community.

  4. 04

    Evaluate

    Study responses, and test understanding using suitable methods.

Our research principle: views and likes show engagement, not proof of understanding or trust. We distinguish platform analytics from findings based on specifically designed audience research.

04 / WHAT WE'RE BUILDING

Human judgment.
AI-assisted thinking.

We're developing our own tools and methods. AI supports the work; scientific responsibility stays with people.

IN DEVELOPMENTAI / 01

Science Communication AI Agent

An internal content creation assistant guided by science communication research, selected marketing principles, source verification and human editorial oversight.

INITIAL ROLE: SUPPORTING OUR CONTENT WORKFLOW
EXPLORATORY R&DAI / 02

Responsible AI Tool

A separate proprietary AI research and development direction. We are still defining its specific use case, validation approach and potential product scope.

PRODUCT SCOPE: NOT YET DEFINED

AI for social impact is the goal, not another product.

We want to investigate whether responsible AI-assisted communication can help people better understand science and contribute to meaningful outcomes.

05 / WHO WE ARE

Independent by design.
Curious by nature.

Science Is Social is an independent, creator-led initiative at the intersection of science communication, audience research and AI development.

We are starting with original science content and our own community, building our methods through real-world pilots before offering wider services and technology.

Evidence firstPeople at the centreHuman oversight
LET'S KEEP SCIENCE TALKING

The conversation
starts here.

Follow our journey as we build a community where scientific ideas become meaningful conversations.

FOLLOW THE CONVERSATION

Our community is taking shape. We'll activate more channels as we launch them.